Business Services - Website Accessibility Review
Web Accessibility - Why is it important?
Millions of people have disabilities that affect their use of the Web. Currently most websites and web software have accessibility barriers that make it difficult or impossible for many people with disabilities to use the web.
It is vital to note that web accessibility has real benefits for people without disabilities. A key principle of web accessibility is to ensure that websites are flexible and designed to meet different user needs, preferences, and situations. This approach benefits people without disabilities in certain situations, such as people using a slow Internet connection, people with "temporary disabilities" such as a broken arm, and people with changing abilities due to aging.
Website Accessibility Review - How will I benefit?
There are 8.5 million disabled people in Britain with a combined annual spending power of £40 billion.
People aged over 50 have a combined annual income in excess of £160 billion.
Yet, inclusive design - the idea of reaching this vast market by making products as easy to use as possible for as many people as possible - is still not considered worthwhile by most designers, manufacturers and engineers.
Source: The Disability Rights Commission
UK Web sites should comply with the Code of Practice issued by the Disability Rights Commission in relation to the UK Disability Discrimination Act.
This makes for a very strong business case because if your website does not take into account the needs of disabled and older people then you are excluding a massive part of your potential audience. We are living longer and the growing market share of people over the age of 50 increases year on year.
Accessibility is part and parcel of the wider issue of usability. With usability the focus is on producing a suitable design for navigation, content and structure to enable users can carry out tasks effectively. The organisation and structure of the information are key factors to consider. The focus of web accessibility will be on removing any barriers to obtaining content and information. In the development of an accessible website it is inevitable that many usability issues are touched upon - another benefit to all types of user.
The web offers you a powerful tool to communicate with but is your website design and content putting up barriers between you and your audience?
Helping you unlock the power of the web
Next Steps
We follow best practice by taking a comprehensive approach that includes using a variety of web accessibility tools plus human judgement with input from experts and testers with appropriate skills.
We can review your web site for its accessibility rating and deliver to you a report outlining any major issues and any recommended actions you could take to improve the sites overall accessibility.
Web accessibility and accessible web design - contact us to-day to see how we can help you.
